[googlee99e771b41e8ce84.html]
  Loading... Please wait...

BRETT LEE SCARVES

aof-brett-lee.png

 

SIX STITCHER SCARVES - PANCHACHULI WOMEN WEAVERS

Artisans of Fashion has teamed with Australian Cricket legend Brett Lee to support the work of the Panchachuli Women Weavers a social co-operative, employing 800+ women who were previously unemployed or working for negligible day rates in the fields. Founded by Mukti Datta the Panchachuli Women Weavers now operate as a producer run co-operative. Trained by master weavers, the women are now highly skilled hand-loomers who produce high quality textiles that are sold both in India and internationally.

The Panchachuli Women Weavers project has shown how intervention and targeted economic opportunities have changed the community; literacy rates have increased, and healthcare has improved as well as the children’s education now being a priority. These women can now live their lives with dignity. 

Artisans of Fashion approached the Woolmark Company and Brett Lee to develop the Signature Series, 100% Australian Merino Wool scarves and deliver an exclusive range of beautifully designed, hand woven scarves to the Indian & Australian markets. The idea was to provide a sustainable business model with international market demand.

With his fashion & cultural interest at heart, Brett Lee has taken on the role of Ambassador for The Artisans of Fashion, an initiative founded in support of the traditional textile artisans in India.

With Brett’s combined love of India and fashion, his role as an Ambassador for the Artisans of Fashion is the perfect fit & will really help drive awareness; which is key to generating demand and value for the artisan’s craft.

AOF has managed the design, production PR, marketing and sales as well as the distribution of the scarves through an online e commerce site www.sixstitcher.com

Launched at Delhi Fashion week in October 2013, with an initial order of 600 scarves sold throughout Australia, the project is looking to be a continued success. The next collection for AW15 is in the design development stage and will be launched into market in February 2015. 

 

SHOP SIX STITCHER SCARVES NOW

 

aof-sixstitcher-1.jpg

aof-sixstitcher-2.jpg

woolmark.png

Instagram Feed

Recent Updates

Sign up to our newsletter